Future mobility and employee value proposition - EVP
- Marek Zaskurski
- 9 lis 2023
- 4 minut(y) czytania

Elevating Employee Value Proposition
The modern European workplace is undergoing a transformative shift, driven by a combination of factors, including workforce shortages, an escalating talent war, and the growing importance of sustainability. In this article, we will explore the compelling dynamics of the workforce shortage and the pressing need to elevate the Employee Value Proposition (EVP) in the European context. We will delve into how Mobility Budgets, driven by data and innovation, are not just adapting to this changing landscape but actively helping European organizations win the talent war and meet employee expectations for sustainability.
The Workforce Shortage and Talent War in Europe: A Data-Driven Dilemma
In Europe, as in the rest of the world, there is a workforce shortage accompanied by an escalating talent war. Data provides a clear picture of the situation:
1. Workforce Shortage in Europe: The aging population and a declining birth rate have created a workforce shortage in Europe. Eurostat estimates that by 2080, there will be only two people of working age for every person aged 65 or over.
2. Talent War in Europe: The talent war is not unique to Europe, but it's particularly acute in this region. The European Commission's European Vacancy and Recruitment Report reveals that the number of job vacancies in Europe is growing faster than ever.
3. Elevated Employee Expectations in Europe: European employees, like their global counterparts, bring new expectations to the workplace. They seek work-life balance, flexibility, and a sense of purpose. In a study by LinkedIn, 81% of European employees say that they consider an employer's environmental record when job hunting.
4. Remote Work Realities in Europe: Remote and hybrid work models are gaining traction in Europe, offering flexibility and work-life balance. According to a Eurofound survey, 35% of EU employees worked from home in 2020.
Elevating Employee Value Proposition (EVP) in Europe
To address the workforce shortage and succeed in the talent war in Europe, organizations must enhance their EVP with a particular focus on sustainability. Here are data-driven strategies:
1. Flexible Work Arrangements in Europe: Data from Eurofound shows that 35% of employees in the European Union work from home. Offering remote work options is crucial in retaining talent.
2. Technology Adoption in Europe: The European Union is a major player in technology adoption. According to the European Commission, 97% of businesses in the EU-27 used computers in 2020.
3. Continuous Learning in Europe: The European Centre for the Development of Vocational Training (Cedefop) reports that 80% of adults in the EU have participated in education and training in the past year.
4. Diversity and Inclusion Initiatives in Europe: Diverse and inclusive companies perform better. A study by McKinsey found that companies with more diverse executive boards in Europe have a 14% higher EBIT margin.
5. Wellness Programs in Europe: The European Agency for Safety and Health at Work reported that 55% of European workers find work-related stress to be common.
6. Agile Leadership in Europe: The European Leadership Platform (ELP) found that 92% of European executives believe agile leadership is crucial.
The Role of Mobility Budgets in Elevating EVP in Europe
Mobility Budgets are a fitting solution to elevate EVP in Europe. They offer a multifaceted approach to enhance the workplace:
1. Attracting and Retaining Top Talent in Europe: Mobility Budgets provide flexibility, which is a critical component of a strong EVP. According to the European Talent Acquisition Benchmarking Report, 90% of European organizations believe flexible work arrangements are crucial for recruitment.
2. Competitive Edge in Europe: European organizations offering Mobility Budgets stand out in the talent war. The European Sustainable Investment Forum (Eurosif) reported that sustainable companies in Europe outperform their peers.
3. Enhanced Sustainability in Europe: As companies in Europe strive to meet ambitious sustainability goals, Mobility Budgets can help reduce carbon footprints and support a positive corporate image.
4. Cost-Effective Solutions in Europe: In Europe, where talent is at a premium, Mobility Budgets offer cost-effective solutions. Data from the European Institute for Gender Equality reveals that women in the EU earn 16% less per hour on average than men, making cost-effective solutions essential.
5. Customized Employee Benefits in Europe: Mobility Budgets are data-driven, allowing companies to tailor benefits to individual employee needs. According to Eurofound, job quality is a crucial factor in employee satisfaction in Europe.
Data-Driven Insights: Mobility Budget Efficiency in Europe
Efficiency is a key advantage of Mobility Budgets in Europe. According to a European Commission study, European cities with well-developed public transport systems see a 10% increase in economic productivity. Mobility Budgets support the use of sustainable transportation, contributing to economic efficiency.
Moreover, European employees who use Mobility Budgets have reported a 22% reduction in commuting time compared to traditional commuting methods. This is a significant benefit in the context of the talent war and workforce shortage in Europe.
The Future of Talent Acquisition and Retention in Europe
In the European context, where sustainability is a top priority, organizations must understand the significance of data-driven strategies and innovative EVP offerings to attract and retain top talent while meeting sustainability goals. Mobility Budgets are more than just a response to these challenges; they are a proactive approach to shaping a more competitive, sustainable, and employee-centric future.
In the workforce of today and tomorrow in Europe, data-driven, employee-centric solutions such as Mobility Budgets are pivotal to the success and growth of organizations. The talent war and workforce shortage are formidable challenges, but with data as our guide, we can navigate this evolving landscape and emerge as leaders in sustainable talent acquisition and retention in Europe.
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